Developing and Applying the Outstanding Performance Scale Based on the McKinsey Model in Youth and Sports Forum Administrations in Iraq

Abstract

Youth forums are governmental institutions affiliated with the Directorates of Youth and Sports, concerned with supporting the youth and sports sectors and developing their skills and capabilities. This is achieved through the implementation of various activities, including sports activities—both individual and team sports—such as martial arts, football, volleyball, basketball, racket sports, etc.; artistic activities such as theatrical performances, poetry, painting, short story writing, and other forms of art; and cultural activities such as social, legal, administrative, and awareness-raising lectures. Outstanding performance in a forum is considered an integrated system that encompasses all administrative activities and techniques aimed at raising the level of performance and achievement in the forum to high levels that surpass other forums. A forum that excels does not reach this level by chance, but through the efforts of its staff at all levels. These employees possess behavioral, intellectual, and cognitive skills that enable them to achieve results that exceed standard benchmarks and outperform their peers in other forums. The McKinsey Model is regarded as one of the most important modern approaches for enhancing institutional performance, improving efficiency, and increasing effectiveness. Therefore, it plays a prominent role in improving and developing performance to achieve excellence within the forums. This model analyzes the internal environment of institutions to identify deficiencies and weaknesses. It also addresses all aspects of institutional performance through its components, which include: Structure, Strategy, Systems, Skills, Style, Staff, and Shared Values.

The significance of this study lies in constructing a scale for outstanding performance based on the McKinsey Model for the administrations of youth and sports forums in Iraq.ResearchProblem:
Through my follow-up—as I was previously an employee in the Maysan Directorate of Youth and Sports, working in the Monitoring and Coordination Division, whose role involves overseeing the implementation of planned activities and initiatives in the forums—I observed noticeable differences in performance among various forums. After consultations with the supervisor and field visits to some forums, we agreed to study this phenomenon. Research Objective: To construct a scale for outstanding performance based on the McKinsey Model for the administrations of youth and sports forums in Iraq