A proposed marketing plan for the Boccia Federation for People with Disabilities in Iraq

Abstract

The research aims to develop a marketing plan for the Boccia Federation for People with Disabilities in Iraq by looking at the federation and the committees working in it, as well as the tournaments it holds internally and participates in externally at the Arab, continental and international levels.

As well as knowing the number of players practicing the game within the national teams, the researcher used the descriptive approach using the survey method to suit the nature of the research.

The research sample included (85) individuals, including members of the Executive Office of the Paralympic Committee, members of the Boccia Federation, heads of clubs participating in the league, as well as a group of investors in the sports field.

The researcher also used the questionnaire as a tool for data collection, and after making statistical adjustments and transactions, the researcher applied the questionnaire in its final form to the main sample during the period from 10/1/2022 to 26/1/2022.

The researcher used statistical treatments appropriate to the nature of the research, and the result of the research was the development of a marketing plan for the Albu Chia Federation

Keywords (buchea, for people with severe disabilities)