Evaluating Sports Marketing Methods in the Youth and Sports Directorate in Nineveh Governorate

Abstract

    This study aimed to identify the methods of sports marketing in the Directorate of Youth and Sports in Nineveh Governorate, as well as to evaluate these methods. The researcher used the descriptive approach (survey studies), as the research community included (143) individuals working in the Directorate of Youth and Sports in Nineveh. The researcher presented a questionnaire to a sample of the community that amounted to (80) individuals. The research tool, the questionnaire, included six axes related to marketing advertising and publicity rights, television marketing, marketing of sports tournaments and matches, marketing of players, marketing of sports and social facilities, and marketing of services to the internal and external public. The results showed that increasing the technical level of sports teams helps in optimal marketing through sponsorship and television broadcasting rights. Consider attracting companies and businessmen to sponsor a team or player.